Hermès Making Lab - Jean Simon Roch
Art direction, signage system and interactive animations

2020
Hermès celebrates innovation at their new Manhattan store.
The French luxury goods label asked Jean Simon Roch, a multi-disciplinary artist to create works related to the topic of "Innovation in the Making.”
It consist in a mechanics workshop focusing on the iconic Hermès bag closures with 20 playful interactive systems.
I was in charge to create a visual language through signage system and interactive animations for each installation.
Ph: Maxime Verret